EVENT SPONSORSHIP CASE STUDY – SPORTING EVENTS

The NBA Summer League and Hall Pass Media

Hall Pass Media implemented Tagkast for the 2014 NBA Summer League events to increase live fan engagement and leverage the on-site fans into brand evangelists by helping them share their experiences with their own social media networks. Ultimately, Tagkast increased the NBA Summer League’s ROI by generating word-of-mouth recommendations on social media that drove targeted web traffic and ticket sales directly from the event marketing program.