EVENT SPONSORSHIP CASE STUDY - FUNDRAISING EVENTS

The American Diabetes Association – Tour de Cure

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The ADA’s experiential initiatives exist to support fundraising and raise awareness for their organization. The organization integrated Tagkast into their 2014 Tour de Cure events with the goal of increasing brand awareness in a measurable way, driving more qualified traffic to their site, and growing the number of online donations for the Tour de Cure.