EVENT SPONSORSHIP CASE STUDY – CONCERT AND ENTERTAINMENT EVENTS
Pandora Internet Radio
Pandora sponsors events to boost brand awareness and further engage their target audience. Tagkast helped Pandora socially amplify their concert sponsorships and engage consumers beyond physical event barriers in a very targeted way. Using Tagkast, Pandora was able to tap into the social audiences of event attendees to reach an entirely new market through word-of-mouth social endorsements.